Never Ask for the sale

by Sue Heilbronner

"Never Ask for the Sale"

“Your go-to guide on how to grow your business by doing work you love with clients you admire.”

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Fearlessly Authentic

From speaking to consulting to coaching leaders, Sue delivers. She is real. Vulnerable. Dynamic. Funny. Challenging.

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The #1 Guide to Selling You

Never Ask for the Sale will transform how you approach sales and help you build a business that thrives on confidence, passion, and authenticity.”

– Brad Feld

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Meet Sue

Sue is a sought-after speaker, startup CEO, mentor, adjunct professor of entrepreneurship, facilitator, strategic advisor, Conscious Leadership coach, co-founder of the MergeLane investment fund, creator of the Leadership Camp training program for high-potential leaders, former federal prosecutor, and a direct and fearless catalyst for change.

Sue has the privilege of bringing her speaking, TED and TEDx-style speaker coaching, facilitation, coaching, Conscious Leadership, and consulting expertise to companies around the world. She’s worked with teams and leaders from Facebook, G2, Salesforce, Gainsight, Kiva, Uptake, Oracle, and more. Sue is a certified coach and trainer with the Conscious Leadership Group. Read Sue’s full bio.

Conscious Leadership in Work and Life

Conscious Leadership is at the heart of Sue’s very being. We define “conscious” as simply “aware” or “present.” “Leadership” refers to creating in the world you most desire. In this sense, Conscious Leadership applies equally well at work and across every other area of our lives.

For Sue, teaching or coaching Conscious Leadership first and foremost involves being a conscious leader. She embodies the core elements of self-awareness, authenticitycandor, and 100% responsibility in all that she does. And, like all conscious leaders, she routinely falls down, dusts herself off, and repoints herself toward a mindset of personal growth, agility, integrity, and loving challenge.

Sue works with leaders, couples, families, teams, and companies around the world as a coach, facilitator, trainer, speaker, and more to land the core elements of Conscious Leadership in a useful context. She opted out of the day-to-day operating cadence of business operations and launched a coaching and consulting business around Conscious Leadership out of a belief that this work is a complete game-changer for individual and organizational success.

Through her work, Sue helps jumpstart a sustainable spike in self-awareness, engagement, communication, and innovation.

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Conscious Leadership Coaching

Sue leverages Conscious Leadership as a core driver of her clients’ business success and personal satisfaction.

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Facilitation

Sue supports dynamic executive teams and companies in strategic planning, branding, product launches, and team facilitation.

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Speaking

Sue brings her fearless authenticity, entrepreneurial mindset, breadth of experience, and incisive insights to connect and inspire audiences.

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Upcoming Events

Conscious Selling: Chicago Book Launch

September 16th, 2025
5:30pm CT
100 S Wacker Dr #600, Chicago, IL 60606

Certification

Certification for Leader Coaches

 April to October 2026
Boulder, CO and Zoom

Book Club

Never Ask for the Sale Book Club Zoom Sesh with Author Sue Heilbronner

October 29th, 2025
1:00pm – 2:00pm MT
Zoom

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Godard Abel

CEO, G2
Sue was our G2 company coach and my conscious leadership coach. She’s helped me really grow my self awareness, feeling of calm aliveness, and the level of connection, talent and alignment in our G2 leadership team.

Alana Brandes

SVP of People, Guild
Sue’s Challenger style and direct approach let us cut through the “fluff” and get to the core of issues with fluidity and prowess. She is both an expert leadership coach and a master of organizational dynamics having previously served in executive leadership roles, which means she innately gets it.

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