Never Ask for the sale

by Sue Heilbronner

Immersive, Dynamic Keynote and Corporate Speaking

Sue’s authentic and engaging style sparks conscious awareness, growth, and a return on goals

Keynotes & Workshops that Stick

With Sue at the front of any room, a 500-person keynote feels like a personal provocation, a call for engagement and individual, team, and company acceleration.

Sue Heilbronner’s Speaking Spotlights

Everyone Influences and Sells. So Sell without Selling.

Selling is everywhere.Whether you’re pitching a client, aligning a team, or getting buy-in for a new idea inside or outside an organization, you’re selling something—an idea, a vision, a path forward. So, you might as well get good at it.

Sue Heilbronner has captured insights from a lifetime of selling in her book “Never Ask for the Sale.” The book has already helped sellers in a wide range of fields to sell, persuade, and lead — without the “ick.” Expect real tools, real laughs, and real change.

Sue knows that everyone is always selling, and helping team members grow more aware of how important selling is in their job (regardless of their job title) will radically increase employee and company success. Whether a team is influencing internally across departments or engaging externally with prospects and partners, aligning with a clear sense of purpose drives stronger collaboration, followership, and performance.

Never Ask provides an authentic and actionable guide to supercharge your ‘selling prowess’ with heart, guts, and intention.

Through Sue’s passionate ambivalence framework, each individual—starting with their one-minute bio—becomes part of a collective story that ties personal purpose to team alignment, company mission, customer success, and measurable outcomes.

Consider Sue’s “You Are What You Sell” talk for:

  • Company meetings
  • Sales teams and kickoffs
  • Teams adjacent to sales (product, marketing, customer success)
  • Professional services organizations
  • Industry conferences
  • Association annual meetings
  • Graduations

Sample focus areas:

  • Craft a powerful one-minute bio for influencing.
  • Identify your “zone of genius” to fuel personal and company success.
  • Clarify your value proposition—what you or your team uniquely bring to the table.
  • Apply Passionate Ambivalence to negotiations, client discussions, and internal decision-making.
  • Read the “interest signals” in any conversation and respond with authenticity.
  • Practice high-impact conversations (e.g., pricing and scope, budget asks, project updates, customer pulse checks)
  • Level up your sales and persuasive communication using confidence-building prompts, tools, and scripts.
  • Gain a renewed sense of ownership, agency, and confidence in your role as an influencer.

Driving Authentic, Conscious Leadership at Work

After years as an operator in tech, a Techstars mentor, a Venture Capitalist, and an executive coach, Sue understands the impact of arming leaders with the tools of coaching. She co-wrote Leader Coach to help companies scale conscious leadership at work without the dependency on outside coaches.

A keynote or company workshop with Sue Heilbronner will equip your leaders and team members with the conscious leadership tools they need to ensure that a culture of authenticity, self-awareness, clean agreements, and more can flourish long after your offsite meeting is over.

Sue is real, engaging, and inspiring, and her immersive speaking engagement with your team or company will bring people together, while facing the issues that have kept you on autopilot and separate. With you, she will shine a loving, direct light on what is stuck to promote greater connection, agency, and creativity across your team or company.

Real. Engaging. Inspiring.

These are the most common reactions to Sue’s inspiring, motivational keynote and corporate talks. Sue speaks at international events connected to mindfulness, business, entrepreneurship, technology, natural foods, and women’s leadership. She brings authenticity, vulnerability, and humor to every talk, sharing relatable stories about her life and career alongside key inspiring insights for the audience.

Sue’s Talks and Appearances

Creating a Conscious Company

Live Kidney Donation – Be a Hero Without Even Dying

TechStars Mentor Spotlight

GiveFirst with Sue Heilbronner

MergeLane Demo Day 2015

7 indicators you are a parent

Dave Secunda

Founder, WorkBright
Sue has a technique that transcends the word “interview” and is what I would call an “inner-view” of the person that she is talking to. It is an interweaving of the conversation that is so based in presence, and curiosity, and acknowledgement of what is unfolding for the other individual. The result is so engaging for the audience and so incredibly meaningful for the person being interviewed.

Denver Lewis

Community & Conference Content Mgr, New Hope Network
Sue Heilbronner is a transformational speaker. She exemplifies conscious leadership and challenges her audiences to harness vulnerability in a powerful way. Her interactive presentation style and endearing zest are captivating, inspiring and absolutely magical. I could not be more pleased with her work and her spirit..

Book Sue for your next keynote or corporate event

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